Below is a summary of today’s key developments in the search industry, derived from various sources.
Major Updates in the Search Arena:
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Expansion of Apple’s Search Ads: On April 25, Apple will launch its Search Ads service in the UK, Australia, and New Zealand. This expansion reflects the success of its existing service.
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Google Home’s New Multi-User Feature: Starting today, Google Home can identify up to six different users, allowing personalized responses for each.
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Google’s ‘Suggested Clip’ Feature in Search Results: Google is testing a feature to help users bypass video introductions by directly jumping to relevant answers in "how to" queries.
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Strategies for SEM Growth: In a column by Lori Weiman, insights are provided on managing branded terms amidst competition, an essential strategy for leveraging SEM growth.
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Leveraging SEO and Intelligent Content: Jim Yu discusses how utilizing search data can lead to creating more targeted and effective content by deeply understanding customer needs.
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Networking Opportunity at SMX Advanced: SMX Advanced is highlighted as a premier conference for experienced search marketing professionals, known for its in-depth sessions on SEO.
- Local Content Strategy for Big Brands: Megan Hannay emphasizes the need for comprehensive local content creation by big brands to enhance reach in a ‘post-rank’ world.
Latest from Our Sister Site, MarTech:
- SEO and Website Design Essentials: Key insights into integrating SEO effectively with website design.
- Concerns Over Ripoff Report and Google Take-Downs
- Digital Advertising Growth Trends
- Personalization in Digital Markets
- Ad Verification Enhancement by Oracle Acquisition
- Acquisition of Experiment Engine by Optimizely
- Introduction of ‘Smart’ Display Campaigns by Google
- Potential Ad Blocker Features in Google Chrome
- Facebook’s Places Graph for Developers
Additional Search News:
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Industry Insight: Caution against unethical practices like forging signatures to address SEO issues.
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Local & Maps Developments:
- Google has upgraded its Bulk Listing Insights with enhanced data on high-traffic stores.
- Access to 18 months of data is now available through Google My Business dashboards.
- Digitalization insights on monumental artworks delved into.
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Link Building: Majestic’s Trust Flow History Tool now offers data spanning 18 months.
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SEO Strategies: Experts share secrets and strategies for enhanced local and mobile SEO.
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SEM/Paid Search Improvements: Utilization of lesser-known AdWords features is discussed by PPC Hero.
- Search Marketing Tips: Practical applications of Google Trends offered by Vertical Leap.
This summary encapsulates significant trends and innovations in search marketing and related fields, as reported across various professional platforms.
